Overview
Jessie Au Yeong is a Business Development Associate at ADK Vietnam Lawyers, specializing in market entry strategies for businesses looking to expand in Vietnam. Jessie helps companies navigate growth opportunities, build strategic partnerships, and guide clients through the complexities of local regulations on entering the Vietnamese market.
Jessie joined ADK in October 2023 as a Legal Consultant after completing her legal studies at the University of Edinburgh with honours. She has contributed to corporate, M&A, and dispute resolution matters, gaining experience in legal research, drafting, and supporting senior lawyers with foreign investment and litigation cases. In business development, Jessie enhances client relationships and explores new opportunities for ADK’s growth alongside its ecosystem of partners.
In addition to her role at ADK, Jessie is actively involved with MSI Global Alliance, where she contributes to initiatives aimed at providing mentorship and professional development for associates in law and accounting firms. She also serves on the Executive Committee of the Malaysia Business Chamber in Vietnam, where she helps lead initiatives that foster business growth and collaboration between Vietnamese and Malaysian businesses.
Before joining ADK, Jessie honed her skills at the First-Tier Tribunal for Scotland, Tax Chamber, and with Lawyers Without Borders on educational research projects. She was also President of the Edinburgh University Mooting Society, where she developed her leadership and advocacy skills. With a strong foundation in both law and business strategy, Jessie is committed to helping businesses thrive in Vietnam’s dynamic and rapidly changing market.