WHAT IS AN ADVERTISING LICENSE? HOW ARE ADVERTISING LICENSES GRANTED?

Communication and advertising activities are an extremely important activity of enterprises, especially enterprises with large scale or operating in fields such as consumption, production, entertainment, etc. With the development of social networks as well as commercial channels, the Law on Advertising is increasingly tightened, businesses would like to set up to specialize in the field of Advertising, the License for Advertising activities is like a passport for businesses to enter the market.

Legal basis

Law on Advertising 2012;

Decree 181/2013/ND-CP guiding the Law on Advertising;

Circular 09/2015/TT-BYT dated May 25, 2015 stipulating the certification of advertising content for special products, goods and services under the management of the Ministry of Health.

What is an advertising license?

Advertising license granted by a state agency to individuals and businesses so that they can conduct advertising activities. Advertising activities are activities of using media to introduce products to the public. goods and services with profit-making purposes; products and services with no profit-making purposes; organizations and individuals trading in introduced products, goods and services, except for current news; social policies; personal information.

Depending on the field of activity, the product that the enterprise advertises, the enterprise must apply for different types of licenses to conduct this activity.

Advertisement of medical examination and treatment services. This includes medical examination and treatment with traditional medicine, plastic surgery and rehabilitation…

Drugs for human;

Cosmetics directly affect human health;

Vaccines, medical biological products;

Medical equipment;

Food;

Insecticidal and germicidal chemicals used in household and medical fields.

How is the advertising license granted?

Each type of license will have different requirements for each specific area. However, the process for enterprises to obtain a license can be summarized in the following process:

Step 1: Prepare documents

The profile form include:

Written request for confirmation of advertising content;

Certificate of Enterprise Registration of the enterprise or License for establishment of a representative office of a foreign trader;

Content of request for advertisement confirmation.

Step 2: Submit the advertisement product notification dossier to the advertising management State authority;

Step 3: Verify the application for an advertising license at the licensing agency;

After submitting the application, the unit applying for advertising confirmation is waiting for the approval results. If the application is valid, the hard copy shall be submitted to the receiving agency for results;

Step 4: Issue a certificate of advertising content to the license applicant